Breakthrough Licensing from a Manufacturer's Perspective: A Disciplined Plan for Profitable Brand Extensions SKU: 181620
Effective ways of examining every stage of the brand licensing process-- from identifying stretch-ready brands to implementing go-to-market strategies. Find out how to perform due diligence, negotiate contracts, and more.
$39.99
Takes you through every stage of the process from identifying stretch-ready brands to implementing go-to-market strategies. Find out how to perform due diligence, negotiate contracts, and more.
